BENGALURU: Amazon.com on Wednesday launched a lower-priced mobile-only subscription plan for its video streaming service in India, undercutting an identical plan by Netflix Inc to woo price-sensitive subscribers.
The Amazon Prime Video plan, meant for single customers and obtainable in normal definition high quality, will value 89 rupees ($1.22) per 30 days initially, the corporate mentioned.
In India, the place information packages are among the many least expensive on the planet, mobile-only plans are prone to achieve extra traction given the massive variety of smartphone customers. Such plans additionally assist over-the-top (OTT) gamers faucet into bigger audiences, specifically those that wish to devour content material on the go.
Amazon mentioned it was partnering with India’s telecom main Bharti Airtel to roll out the plan to tens of millions of its pay as you go subscribers.
Airtel clients on bundled pay as you go packs can avail a 30-day free trial by signing up on Prime Video from the Airtel Thanks app utilizing their cell quantity, Amazon mentioned. (https://bit.ly/2Ka72mW)
After the free trial ends, Airtel clients can entry the service by means of pay as you go recharges beginning at 89 rupees for 28-days entry.
Amazon Prime Video will proceed to be obtainable for 999 rupees yearly or 129 rupees per 30 days, as a part of its normal providing. In comparability, Netflix fees between 499 rupees to 799 rupees for a month-to-month subscription.
($1 = 73.1440 Indian rupees)
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