Google may follow Apple in introducing an anti-tracking feature on Android

Tech big Google is reportedly working on rolling out its personal model of the anti-tracking feature, following in the footsteps of Apple.
As per a report by Bloomberg, the corporate is internally “discussing the way it can restrict knowledge assortment and cross-app monitoring on the Android working system in a method that’s much less stringent than Apple’s resolution.”
The report cites individuals accustomed to the matter who’ve apparently revealed that the corporate is looking for the stability between the calls for of customers who’re more and more turning into extra conscious of privateness and the monetary wants of builders and advertisers.
“We’re all the time on the lookout for methods to work with builders to lift the bar on privateness whereas enabling a wholesome, ad-supported app ecosystem,” a Google spokesman mentioned in an announcement.
The report provides {that a} resolution from Google is prone to be much less strict than that of Apple and won’t require a immediate to decide into knowledge monitoring like Apple’s.
For these unaware, Apple launched Privateness Labels with iOS 14 replace making it necessary for builders to obviously state their privateness insurance policies. Privateness Labels feature is Apple’s method of constructing iPhone customers perceive how their private data may be used. These Labels turned necessary beginning December 8, 2020.


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