Defying the notion that running a blog is for younger blood, the newer voices amongst social media influencers are above 50
Be it placing out their newest dance movies or sharing their household’s well-preserved recipes, these older Instagrammers and YouTubers are proving that influencing has no age restrict. Meet a couple of over-50 Indian influencers who are proving ‘outdated’ shouldn’t be what it was. They are right here they usually are slaying.
Ravi Bala Sharma, 62
@ravi.bala.sharma on Instagram (115K)
Ravi Bala Sharma first carried out on a stage 5 years in the past at a senior citizen dance competitors, to fulfil her late husband’s final want. The appreciation for that efficiency made her an everyday at that competitors till final 12 months when the organisers determined to conduct it nearly because of the pandemic. The video that Ravi Bala despatched for the competitors was shared by the organisers and it went viral.
This prompted the previous music trainer to begin her Instagram web page six months in the past. Amongst her appreciators are the likes of Diljit Dosanjh and filmmaker Imtiaz Ali who have shared movies of her efficiency. She usually posts movies of her performances on new Bollywood numbers and likewise retro songs.
“Kathak was all the time part of me. I might carry out at weddings and household capabilities. However through the years, I acquired caught up with the day by day routine and gave it up till 2015 when my husband, who was then battling most cancers, insisted that I take part in a dance competitors. Although he handed away earlier than the competitors, I carried out to pay tribute to him. It was solely throughout lockdown that I began with my Instagram account and put up my dance movies. The response to it was overwhelming as folks appreciated my never-say-die perspective at this age,” she says.
It was a video of Ravi Bala doing the bhangra that was shared by Diljit Dosanjh which made her account well-known and added to her follower depend. “For me, the follower depend is simply the variety of folks who love and respect my artwork. I attempt to put out movies usually with the assistance of my son who edits them for me.”
Dinesh Mohan, 61
@dinesh.mohan.58 on Instagram (151K)
In the event you thought that modelling and the style trade was sure by ageism, then a scroll by means of Dinesh Mohan’s Instagram account will show you flawed. The 61-year-old mannequin has been part of a number of photoshoots and ramp walks. His Instagram account, with a following of over 1.5 lakh, shouldn’t be solely an outlet to publish his work but in addition paperwork his unimaginable journey of combating his consuming dysfunction and changing into fitter.
“A decade in the past I used to be unwell, bedridden and weighed 130 kilograms. I used to be fed up with seeing myself in that state, so in 2014 I made a decision to work on it and joined the health club. The purpose was not simply to shed weight however to additionally take care of my well being and pores and skin,” says the previous worker of Haryana’s Training Division. His modelling profession took off in 2016 and since then he has appeared in photoshoots and Punjabi music movies. “Because the time I began working as a mannequin, I’ve posted my work on Instagram. That was my method of connecting to folks. Most of my followers are between the age of 18 to 35 and consider me as an inspiration. I’ve been informed that I’m the rationale they consider it’s by no means too late to begin one thing new, and I’m flattered listening to that,” he laughs.
Whereas there’s numerous love and appreciation for his work on Instagram, there’s additionally trolling. How does he cope with that? “I don’t take them too severely. Solely I do know the type of journey I’ve been by means of to achieve right here, so it doesn’t matter in the event that they assume I’m too outdated to be a mannequin or I ought to reasonably be residence studying books. They prefer it or not, that is what I get pleasure from doing and I’ll proceed to take action.”
Dr Anjali Kumar, 55 years
Maitri, on YouTube (142K)
Had it not been the pandemic-induced slowdown in her routine, Dr Anjali Kumar would in all probability have taken longer to launch ‘Maitri’, her YouTube channel that talks about girls’s well being points and hygiene care merchandise available in the market. Having contemplated upon this concept for lengthy, Dr Anjali lastly executed it in July 2020 and has gained over 1.4 lakh subscribers in 5 months.
“There may be numerous details about girls’s well being on the Web however there’s misinformation too. So within the sea of confusion, I wished to begin an account that stands for credibility and explains troublesome well being points in easy phrases,” says the gynaecologist who has been in observe for over 30 years.
Aside from YouTube her content material is accessible on her Instagram deal with @maitriwoman the place she regularly uploads movies beneath the hashtag ‘Maitricares’. The channel options 23 movies about PCOS, breast most cancers and self-examination, and over-the-counter merchandise like contraception tablets, ovulation package, contraceptive tablets and utilization of menstrual cups.
“It could seem like these are quite simple issues to make movies about however once you obtain feedback from folks throughout the nation and at instances neighbouring ones like Pakistan and Bangladesh saying this info was extraordinarily useful, you already know there’s a want for a medical practitioner to discuss this,” says Dr Anjali. She plans to launch a sequence on being pregnant quickly.
Padma Balasubramanian, 60 years
@padmabalasubramanian on Instagram (34.4K)
When Padma Balasubramanian made her Instagram account in 2015, it was simply to share the images of dishes that she cooked at residence. Day by day, she posted the meals that was made for lunch and dinner. Very quickly, she had strangers appreciating the dishes she made, and reaching out to her to know the recipes. And shortly she was running a blog concerning the household recipes that she had inherited from her mother-in-law and her grandmother.
“Until date, I publish these issues that I cook dinner, and don’t cook dinner to publish on my Instagram,” says the resident of Chennai.
By means of 1700 posts she has shared 400 recipes from Tamil, Kannada, Malayalam and Punjabi delicacies. “My husband and I lived in Libya for a very long time attributable to work and that’s the place I picked up these recipes from pals and neighbours. Bisi belle bhat from Karnataka and mambazha pulissery from Kerala is dearly cherished in my family and therefore make a frequent look on my web page,” she says.
It was her rasam recipes like Vendaya Kuzhambu, Morkeerai and Milagu Kuzhambu that acquired her extra followers. “These are the rasams that my household has been making for many years and we usually use common substances that are simply out there available in the market. Aside from the rasams the recipes of Poondu Kuzhambu (garlic curry), beetroot raita and pulao that had been extensively shared,” she provides.
Her easy recipes garnered extra consideration in the course of the lockdown when extra folks began experimenting of their kitchens. “Because of the circumstances, fancy meals was not out there and other people needed to make do with no matter was simply accessible within the supermarkets, that’s when many discovered my recipes helpful. My following elevated in hundreds in the course of the months of lockdown. First-time cooks had been messaging me with their doubts and a number of other folks despatched me photos of their variations of my recipes,” says Padma.
What she loves essentially the most about running a blog? “The truth that recipes and traditions are not constrained to a particular location and other people from wherever can embrace them. It’s so pretty to see folks of various nationalities attempting their hand at my household dishes,” she laughs.