Samyukta Nair and Param Sahib’s lounge wear ‘Hurrah Hindustan’ is Indian and quirky

Samyukta Nair and Param Sahib’s loungewear line, Hurrah Hindustan, has motifs impressed by Indian historical past

Samyukta Nair’s sleepwear label Dandelion has had a sombre, world aesthetic thus far. Param Sahib’s design aesthetic, quite the opposite, is extra flamboyant and vibrant. He calls himself ‘the maximalist designer’ and his bridal wear is something however subdued. When these two inventive minds determined to collaborate, they knew they needed to step out of their consolation zone and meet halfway to roll out a set that spells cheer.

The brand new assortment, known as Hurrah Hindustan, marks Dandelion’s foray into daywear. Suppose loungewear that may be dressed up or down, to beat the blues of prolonged work-from-home routine.

Coordinated pyjama units, uneven jumpsuits, tiered and maxi attire, ruffled shorts and kimono-inspired tops are all a part of the road. Hurrah Hindustan’s USP are its quirky prints with motifs impressed by Indian historical past and tradition.

“We selected 5 prints — the ‘King of Hearts’, ‘Queen D of Dandelion’, ‘Technicolor’ prints impressed by tassels and ladis, the ‘Elephant Whisperer’ with motifs impressed by elephants in royal processions of yore and temple visits, and ‘A Stroll on the Wild Aspect’ the place the motifs are paying homage to previous Indian stamps,” says Param.

Samyukta and Param had been clear that they wished a home-grown assortment which might be fashionable and but rooted in Indian historical past: “We’re Indophiles who take satisfaction in Indian tradition. It was difficult to offer that nostalgia-tinted cultural ethos a contemporary twist,” says Samyukta.

Samyukta Nair

Samyukta Nair  

The sharing of concepts, and finalising of color palette, silhouettes and prints principally occurred on-line as Mumbai-based Samyukta and Ludhiana and Delhi-based Param collaborated nearly throughout lockdown. “2020 compelled everybody to look inward and emphasise extra on the homefront. In India, sleepwear is a small phase and there is a bent to wear one thing previous. With lots of people confined to house and wanting clothes that’s comfy and cheery, there was a must re-look sleepwear and loungewear,” says Samyukta.

The relaxed silhouettes and pop of color and prints, they hope, will discover sufficient takers. The ensembles are priced beneath ₹5,000: “We’ve got used 100% cotton and the clothes are simple to scrub. The concept is to not purchase too many garments however purchase ones that final lengthy,” says Param.

Hurrah Hindustan is on

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